PFA or Proclivity For Art is a collective of artists based in Kleve (hence the "proclivity").
It was founded by a friend of mine and I was responsible for designing a logo and some branding material for it.
Finding a motif that sufficiently encapsulated Art as a concept without significantly restricting it was particularly hard. I eventually settled on a gradient of rainbow colours. 
<img alt="pfa logo c" src="//images.ctfassets.net/iergdb9r1fms/4Ot3BhUpY3zM8GXLTSbOz6/cdfc66c8bac6259dae3dd237a50f670a/pfa_logo_c.png">
<img alt="pfa logo monochrome" src="//images.ctfassets.net/iergdb9r1fms/10gLskEJ0YtnEMNBEAYjQ0/34ca04e5020c1ecee571beac5ce6ea0e/pfa_logo_monochrome.png">
The logo was designed in Adobe Illustrator and the branding material was designed in Adobe Photoshop.
Branding material included social media posts and labels for artwork.
<img alt="pfa ig post" src="//images.ctfassets.net/iergdb9r1fms/7901crA8V17eYmufR6xrbS/27c88de98ab5bffb0abde72ef5f77a91/pfa_ig_post.png">
<img alt="pfa placard" src="//images.ctfassets.net/iergdb9r1fms/5teTQKoAfsJrUSb7aBgydH/dbe9ca3f02dbc0cb6c342094fc720723/pfa_placard.png">
<img alt="pfa sculpture label" src="//images.ctfassets.net/iergdb9r1fms/7qPSkqiuctgknUwtkWpuqr/f53fad4de3dbc8008da9cf015177c82f/pfa_sculpture_label.png">
My involvement with PFA continued to be an outlet for my creative juices and I enjoyed my experience with them.

PFA_logo

Logo and brand identity for an art collective based in Kleve.