Design
PFA Brand
Logo Design
Brand Identity Design
PFA Brand

PFA or Proclivity For Art is a collective of artists based in Kleve (hence the "proclivity").

It was founded by a friend of mine and I was responsible for designing a logo and some branding material for it.

Finding a motif that sufficiently encapsulated Art as a concept without significantly restricting it was particularly hard. I eventually settled on a gradient of rainbow colours.

pfa logo c pfa logo monochrome

The logo was designed in Adobe Illustrator and the branding material was designed in Adobe Photoshop.

Branding material included social media posts and labels for artwork.

pfa ig post pfa placard pfa sculpture label

My involvement with PFA continued to be an outlet for my creative juices and I enjoyed my experience with them.